Postcards As Marketing Materials For Church Heritage Tours
Church heritage tours can be a unique holiday activity. Creating awareness for church heritage tours can be challenging when faced with other popular vacation activities like museum or island tours. When marketing budget cannot support high-impact media advertising, cheap postcard printing can also prove to be effective marketing tools. Postcard printing services today can print postcard designs at affordable, discounted prices. Below are some ideas on using postcards to market church heritage tours.
• Postcards as Invitations- Postcards can be used as invitations to the tours. The postcards can be mailed directly to colleges, architectural design magazines, architectural firms, trade organizations, photography clubs and companies who might be interested in going on holiday tours.
• Postcards as Promo Cards- Postcards can also be used as promo cards to announce discounted tour rates, seasonal rates, special packages and free items to previous and potential tour participants. Apart from direct mailing, these postcards may also be given out in trade shows on travel and architecture. They can also be given out as raffle prizes in trade conventions, historical lectures, college fairs, and symposiums.
• Postcards as Gift Cards-Postcards may also work as effective gift cards mailed directly to loyal tour participants. This strengthens personal relationships with customers and increases the chances of referrals to other potential tour participants.
• Postcards as Souvenirs-Postcards may also serve as souvenirs and can be given to participants during the tour.
